Nigeria s organised fast food industry is currently estimated at n250 billion according to the association of fast food confectioners of nigeria affcon and has grown at an annual rate of 10% over the years. Emerging transactional sex literature in nigeria strongly suggests that consumerism drives female undergraduate students transactional sex. Pdf perspectives on consumerism and consumer protection. The federal competition and consumer protection act 2019. At the completion of this thesis, the impact of advertising at starcomms.
Purchase the consumer lifestyles in nigeria consumer lifestyle report as part of our economies and consumers market research for july 2016. Other regulators also provide some limited support to the consumer but their focus is on the growth of their various sectors. To make sure that all relevant information positive or negative which will help the consumer to form a good judgment or to evaluate they product and decide whether. It takes a look at the precolonial marketing practices of the nationstates and kingdoms and the development or otherwise of marketing during the era of colonialism in nigeria. The essence of any company in the market place is the satisfaction of the needs and wants of target. Perspectives on consumerism and consumer protection act in. For about a century, the british colonial masters took full control of the. We are already consuming resources at an alarming rate and quicker than our planet is able to replenish.
The nigerian retail report 20142015 business news nigeria. Consumption, in this view, is like happiness itself. Mar 08, 2020 empowered consumerism is all about newly platform of upgraded and innovative platform marketing plan of aim global started in february 2020. If we focus on western countries where the culture. Sustainable consumption and green marketing in developing countries. The work is an evaluation of consumerism activities in nigeria with specific interest in the food and drink industries. One view is that this is simply a question of human nature. Pdf newspaper coverage of consumerism in nigeria a study of. Cpc is the only agency with the sole mission of providing succour to the demand side of the economy. There is the economic context of consumerism in the. Aug 06, 2012 perspectives on consumerism and consumer protection act in nigeria 1. Consumer lifestyles in nigeria market research report. Jul 22, 2016 the modern society of consumerism and rampant development is destroying our world. The production and selling of goods judge the economy.
Consumer spending in nigeria increased to 12193023. In response to this new wave in technology, nigeria government under president olusegun obasanjo granted license to telecommunication operators in 1999. Despite its growth rate, only a few qsrs thrive while consumer trends in nigeria s quick service restaurants industry. Out of the few that are aware, an even smaller number have an idea of how to enforce such rights. Pdf newspaper coverage of consumerism in nigeria a study. Consumerism, consumer rights, marketing, servicom, consumer laws, consumer. Consumerism and its influence on food and drug marketing in nigeria kehinde oladele joseph abstract consumer satisfaction should be the point of focus of all sellers, producers and manufacturers when performing their business activities. Regulatory implications for merger transactions in nigeria. Newspaper coverage of consumerism in nigeria a study of businessday newspaper presentation pdf available may 2019 with 65 reads how we measure reads. Africans increasing taste for trendy fashion is also attracting global international brands to the urban centres.
A critical examination of consumer behavior in nigerian. A critical examination of consumer behavior in nigerian mobile phone market. Perspectives on consumerism and consumer protection act in nigeria this study focuses on the issues and challenges relating to consumerism and consumer protection in nigeria, with particular attention to the consumer protection council cpc act 2004. The impact of colonialism on the development of marketi 1 issn 20550219print, issn 20550227online ng in nigeria. In nigeria, it is evident that the consumer is the weaker party. Thirtyseven years after the first consumer protection agency was established, cases of consumer rights abuse are still preponderant. The idea of consumer protectionism otherwise referred to as consumerism is historically linked with the efforts of producers and local authorities in setting standards for their transactional purposes. It concludes by looking at the future of consumerism in nigeria and what actions.
Consumer rights, consumer protection and public policy in. Consumer protection council act chapter c25 decree no 66 of 1992 laws of the federation of nigeria 23rd day of november 1992 the federal military government hereby decrees as follows. Nigeria s population was most recently estimated at 198 million people, which is close to 3 times the size of south africas population and is the largest population in africa. The biggest problem with consumerism is the fact that people do not realize that there is a problem. Nigeria as a thirdworld country has had consumerism more in the form of government legislation and enforcement than organized consumer associations.
Incorrect documentation and slow response by the sales team are often an unrecognised source of illwill between buyers and sellers. Consumerism in nigeria journal of research in national. Sustainable consumption and green marketing in developing. To present a more rigorous account of influences on transactional sex. The fastmoving consumer goods fmcg sector represents one of the largest industries worldwide.
Corruption in nigeria causes, types, effects, and solutions. Africas consumer market potential brookings institution. A case in hand is where consumers empowerment organization of nigeria ceon and the united consumers association of nigeria ucan, demanded the sum of n1. An inaugural lecture delivered at the university of nigeria, nsukka. Optimization of physical distribution of consumer goods in. Aim global empowered consumerism alliance in motion global. Evidences from available literature indicate that consumerism in. Overages, the country has been held hostage in shackles and coffin of corruption in nigeria and its adverse effect on the countrymen and women, it is no longer that new corruption has become a household menace that erupts from public office holders to the floor of common man in the room, how it happens, the forms it. Consumerism, the common good and the human condition feature article. In the present economic and social scenario, the subject of consumer protection is very. This imbalance of power, as noted by several scholars in the.
Such individualist rendition of causation often informs similarly narrow behaviour change interventions, which are limited in effectiveness. Consumerism in nigeria the role of nafdac and apocn abstract i embanked upon this study because of the increasing need to protect the interest of all consumers in nigeria with the specific focus on the role of national agency for food and drugs administration and control and the advertising practitioners council of nigeria. The economy shifted into a higher gear in the final quarter of last year, with annual gdp growth accelerating from 2. However, this study identfied those factors that are responsible for the slow growth and activity of consumerism in nigeria and proffered solution. Also labelled the consumer packaged goods cpg sector, it is mainly.
Consumer price index cpi in nigeria increased to 315. Consumerism the shame of marketing in nigeria challenges to. Perspectives on consumerism and consumer protection act in nigeria 1. This study focuses on the issues and challenges relating to consumerism and consumer protection in nigeria, with particular attention to the consumer protection council cpc act 2004. This paper, therefore, carries out a comparative study of the legal framework for ecommerce and consumer protection in malaysia and nigeria respectively. With the industrial revolution, but particularly in the 20th century, mass production led to overproductionthe supply of goods would grow beyond consumer demand, and so manufacturers turned to planned obsolescence and advertising to manipulate consumer spending. Mass media displays information about consumerism and make people aware so as to prevent exploitation of consumers and also prevent any unhealthy issues that might occur due to. In recent times, there has been an increase in awareness of. In the west, it is a common phenomenon, but now even developing countries in the world are resorting to it. Industrialization in many countries of the world as made possible by advanced technologies, especially in the manufacturing, communication and transportation sectors, has.
Causes, types, effects, and solutions to corruption in nigeria. With a rising consumer class, many multinational companies are using this as an opportunity to meet the needs of the growing consumer class with consumer packaged goods cpg. Marketing as a profession and an academic discipline has undergone a rebirth which has made its principles more embracing and positive in its everyday application in improving product innovation. Euromonitor international is the leading provider of strategic market research reports. Akpanenua 1999 declared that the consumer entity in nigeria is hapless, hopeless and helpless. Consumerism is simply seen as a social movement seeking to augment the rights and power of buyers in relation to seller kotler, 2009. Pdf consumerism, business practices and government. Nigeria consumer goods and retail analysis and data from. On a roll from demanding an apology from sony for insinsuating the country was a haven for scams, nigeria is demanding an apology from the makers of district 9 for portraying nigeria as full of. The widespread lack of awareness, coupled with other factors in favour of the. These were in the form of measurements and standard formulations. Lagos alone houses an estimated 21 million people and is africas largest city by population.
To make sure that all relevant information positive or negative which will help the consumer to form. Pdf legal framework for ecommerce transactions and. A study of consumers in enugu state, nigeria international journal. Contemporary perspective using nigeria and kenya as case studies. Consumer satisfaction should be the point of focus of all sellers, producers and. People also have to be motivated to want everhigher levels of consumption. Consumerism, consumer protection, unethical practices, consumer exploitation, legal redress. Part i establishment of consumer protection council etc.
Optimization of physical distribution of consumer goods in nigeria. Consumerism, the nigeria experience semantic scholar. The objectives of this paper include i to xray the ideals of the marketing concept and find out if nigerian food and drug manufacturers and sellers marketers. Nigeria consumer goods and retail service offers analysis, data and forecasts from the eiu to support industry executives decisionmaking. A survey of the nigerian middle class fastest billion.
The nigerian retail report 20142015 10 nigeria s economy is one of the most promising on the african continent. Legal framework for consumer protection in nigeria. Department of marketing, university of calabar, calabar, nigeria. Pdf perspectives on consumerism and consumer protection act.
This paper discusses the historical origin of consumerism, the causes, the factors contributing to the rise in nigeria, its growing importance and the various measures that the government, individuals, organizations, journalists, and the marketers specific measures to react to increasing consumerism in nigeria. Nigeria consumption economic growth quickens to over fouryear high in q4 2019. Consumerism consumer movement and protests on the marketing of food and drug by nigerian marketers. Consumerism, business practices and government regulations. Abstract the intent of this paper is to inform fcs professional reflection about how to approach practice around the issue of individual consumer behaviour and the conditions of the shared.
Ogechukwu, ayozie daniel 20 consumerism the shame of marketing in nigeria challenges to corporate practices. Pdf energy consumption and nigerian economic growth. Nigerian president muhammadu buharis senior special assistant on media and publicity, garba shehu, recently expressed his own alternative facts, when he stated that nigeria just achieved the record of the second largest producer of rice in the world. This page provides nigeria consumer price index cpi actual values, historical data. Empowered consumerism is a new business platform, innovative plan, upgraded benefits, and more exciting products. Nigeria consumer price index cpi 19952020 data 2021. Consumerism as practiced in other nations developing and developed has the tendency of. In this research we examined the existence and the level of activity of consumerism in nigeria using extant literature, and discovered that unlike what entails in the developed world, consumerism in nigeria is still at its infancy, with the government and the civil society not doing enough to grow it to maturity. Ekerete department of business administration, faculty of management sciences, rivers state university of science and technology abstract the study examines the extent to which cultural elements affect the opera. With high corn petition in the business world, manufacturers, marketers and service providers have been known to engage in several unethical, exploitative and misleading practices in their attempts to bedt competition, make profit and stay on in business. To him consumer sovereignty sounds fairly fallacious and folly. The adoption of mobile phones in most part of the world has been exceptionally rapid over the last three decades. Consumerism, consumer rights, marketing, servicom, consumer laws, consumer movements. The tempo of consumerism in nigeria is still very low because of low level of literacy, the seller.
The study was an exploration of consumerism, business practices and government regulations to assess their impact on the socio economic. Renaissance capital a survey of the nigerian middle class 26 september 2011 nigeria. Perspectives on consumerism and consumer protection act. An empirical analysis article pdf available in european journal of scientific research 94. This chapter provides an insight into why green marketing gm and sustainable consumption sc of green products are subject of research and discussion in. Jul 02, 2009 consumerism is becoming the hallmark of most world economies. Consumerism is a social and economic order that encourages an acquisition of goods and services in everincreasing amounts. Consumerism in nigeria the role of nafdac and apon with abstract, chapter 15, references and questionnaire. This research made use of quantitative written questionnaires that was administered to users of different ecommerce platforms in lagos, nigeria, results were analyzed using spss and. Nigeria based telecom companies yearly generate revenues that surpass their returns in other countries due to their growing number of subscribers. Marketing as a profession and an academic discipline has undergone a rebirth which has made its principles more embracing and positive in its everyday application in.
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